2026 Summer copywriting internship at Arc Worldwide.
Spec work done in shopper marketing.
Client: KraftHeinz
Headline writing to highlight Kraft mac n’ cheese’s comforting attribute, following the creative brief.
Brand: Kraft mac & cheese
Using the brand toolkit, I adjusted copy to emphasize a "Bigger" call-out.
Brand: Devour Big Bowls
Developed copy for various deliverables using the brand toolkit, then mocked into a variety of offsite banner ads.
Brand: mio
Developed copy for various deliverables using the brand toolkit, then mocked into a variety of offsite banner ads.
Brand: Taco Bell
I got to participate in idea generation for a new Kleenex campaign — this was campaign idea following the brand’s target.
Brand: Kleenex
A creative concept I brainstormed for A1. These slides brought the client through the concept idea, followed by activation ideas on how this concept can come to life.
Brand: A1
